AIM: To assess the attitude and knowledge regarding advertisement about dental products among adults visiting outpatient department of a dental college in Trivandrum district. METHODOLOGY: A cross sectional questionnaire survey was conducted among adults aged ?18 years visiting outpatient department of Oral Medicine and Radiology of Sri Sankara Dental College, Trivandrum, regarding knowledge and attitude towards advertisements related to dental products. Descriptive statistics and chi square tests were used to analyse the collected data. RESULTS: Most of the participants have watched and preferred television as the source of dental advertisement. They analyse a product based on its price, ratings and reviews rather than the external appeal of the same. CONCLUSION: Advertising is a powerful tool that helps to inform customers about the product, attract them and built their trust. Word of mouth and hype is valuable for advertising.

[Full Text Article]

ISSN : 2454-2288

NLM UID : 101671413

Photogallery

Login

Archives

ABSTRACT

Knowledge And Attitude Among Adults Towards Advertisement Related To Dental Products - A Cross Sectional Study Amid Keralites